Prioritization is arguably the most important thing in Scrum, as Scrum is about incremental delivery in order to provide value and feedback. In a nutshell, prioritization determines the order in which the value is produced, and thus drives what feedback is sought.
We use a layered approach to prioritization, taking into considerations Items being moved from the Inbox up through the Backlog to be done. We call this the Three Layers of Prioritization.
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As Always. Stay Agile.